One feature though, that is commonly overlooked by social managers and planners alike, is the impact and importance of the Instagram grid. Therefore, figuring out how to optimize how your brand visually resonates with your audience on Instagram should be a top priority to ensure that you’re maximizing your brand’s social potential.įrom unique styling to a consistent branded theme, there are various ways to be awesome on Instagram. With a huge audience and a platform rooted in social photography and sharing visual moments, Instagram has an established role in a consumer’s lifestyle as the to go-to visually focused social medium. From its 2010 introduction into the social ecosphere, Instagram has evolved from a small independent photo sharing startup into a social behemoth–amassing 400 million monthly active users who collectively post 80 million photos and like 3.5 billion photos per day.
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